‘How to Calculate Your Company’s Investment in Blogging’ – ‘MarketingProfs’ Blog
Tom Fanelli says, “Just how valuable is your blog in the array of marketing efforts you’re investing money in? It’s likely you’re measuring ROI for other efforts, such as PPC ads, but figuring out the return of producing original content for your blog is not as straightforward—and, for that reason, it’s often overlooked.
But translating the value of your blogging efforts into an actual dollar amount can be incredibly useful. After all, how can you determine whether it’s money well spent or a waste of precious marketing dollars? How can you take steps to make it even more cost-effective?
Your blog should be producing results, else your strategy needs to be re-evaluated.
First and foremost, avoid so-called blog value tools. They are notoriously inaccurate, and they don’t measure the factors that truly matter to your business. You’re not looking to sell your blog; you want to understand its contribution—in hard monetary terms—to your organization’s bottom line“.
Comments are closed.
