Rebecca Maynes says, “Local online listings are an essential component of an effective strategy to drive customers into local stores. Ranking highly in the search engine results and dominating the top rankings with your listings is critical for your customers to be able to find you in an online search.

Partnering with Placeable, Mediative, one of North America’s leading digital marketing and advertising agencies, took twenty-five of Canada’s top retail brands (those with multiple local stores, spread nationally), and analyzed how they’re faring when it comes to local digital marketing compared to their American counterparts. The analysis found that 80% of the online listings for twenty-five of Canada’s top retailers are inconsistent, inaccurate, or missing information. The top twenty-five US retailers are outperforming the top twenty-five Canadian retailers by over 28%”.

Local Listings: How Canadian Retailers Stack Up and What You Can Learn

MOZ Blog

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