John Meyer says, “Think for a moment about the lineage of brand marketing. At the dawn of the industrial age, marketers used print media as their exclusive resource.

Print was soon augmented by radio, which was subsequently complimented by television, and that trifecta lasted well into the new millennium. The explosion of the digital universe added a new promotional dimension, one that rendered its predecessors woefully primitive by comparison.

Now in 2015, and for the foreseeable future, technology has legitimized programmatic buying as a major component in the overall brand marketing equation, and one that will continue growing until surpassed by something bigger, better and more effective“.

Programmatic Buying: Tailoring Digital Advertising for Optimal Reach

Business.com

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