Eric Enge says, “Social networks have different capabilities and focus, and this shows itself in the way people use them. One big mistake brands and people make when they engage in social media efforts is that they treat all the sites the same.

As a result, most of that effort ends up being wasted.  For that reason, it’s important to understand what the differences are between the various networks, and then you could use that information to better tune and optimize your overall efforts.

At Stone Temple Consulting, we have done detailed studies on what drives engagement on both Twitter and Google+. Based on what we found, in today’s article I will share some of the key similarities and differences we saw between these two social media platforms“.

Social Media Head-to-Head: How Do Twitter and Google+ Differ?

Business.com

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