Kylie Davidson says, “Recently, I spoke with a graduate business class about social media marketing and how the MECLABS’ heuristic can be used to optimize social media ads and pages. The MECLABS Institute is MarketingSherpa’s parent company.

However, the biggest question coming from the class was which social media platforms would be the best to invest in.

How does a marketer determine where to place their efforts? Casting a wide net might seem like the best answer, but that typically results in an unnecessary waste of time and money.

The key is to identify which social media platforms will be conducive to your relationship with consumers.

Below are four steps to help you determine where you should invest on social media.

Step #1. Address consumer value proposition

At the foundation of every marketing effort is the value proposition. Once you can securely address the question “If I am your ideal customer, why should I purchase from you?” then you can move into analyzing your data to better understand this consumer“.

Social Media Marketing: 4 steps to identifying the ideal social media platform for your company

MarketingSherpa

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