’10 User Testing Tools to Make Your Website More Awesome’ – HubSpot
Carly Stec says, “When our jeans no longer fit, we buy new ones. When our coffee pot starts to make a funny noise, we beeline it to Bed Bath & Beyond to pick up a replacement. Seems reasonable, right?
So what makes your website any different? When performance declines, will you settle for the same results month after month? Or will you make a change?
Agencies should look at their own websites — and their clients’ websites — as constant works in progress. Designs are not intended to be fixed, but rather, they should evolve to fit the needs of users over time. This concept reflects a website retainer model that we at HubSpot call growth-driven design.
This process requires consistent user testing, optimization, adjustments, and iterations. To get you started on the path of continuous improvement, we’ve collected a list of helpful user testing tools and resources that will have you analyzing your client’s websites in an entirely new way“.
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