‘5 of the Cleverest Marketing Campaigns in Recent Times’ – ‘Entrepreneur’ Blog
Samuel Edwards says, “There are marketing campaigns and then there are clever marketing campaigns. The former may resonate with you, but they’ll rarely stick with you. The latter are memorable and unique. How would you grade your marketing campaigns? Are they clever, or merely average? If you need a little inspiration, check out the following case studies involving five clever marketing campaigns that dared to be different.
1. Atlanta Hawks ‘Swipe Right’ Night
Last season, the Atlanta Hawks hosted one of the most memorable event nights in recent professional sports history. They called it Swipe Right Night, an obvious play on Tinder — a dating app that’s popular among millennials (who also happen to make up a large percentage of NBA ticket sales)“.
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