Ginny Marvin says, “Last year, Facebook announced it would begin using data about the websites and apps that users browse for ad targeting. Soon, the company will begin passing browsing data from websites and apps that use Facebook Like, Share or Send buttons (and it’s hard to find ones that don’t) into its ad systems.

On Tuesday, the company announced the expansion of ad targeting based on the sites and apps users visit in a blog post: “We are continuing to roll out online interest-based advertising and will now begin including information from pages that use Facebook’s Like button and similar social features, as we announced last year.”

Users don’t have to actively like, share or send something through a Facebook button for their browsing data to be captured for ad targeting; they just have to visit a page with the buttons enabled. Until now, interest-based targeting has largely been limited to what users did on Facebook itself.

Advertisers will be able to target ads using browsing data on Facebook properties, as well as external websites and apps in the company’s mobile ad network, Facebook Audience Network (FAN)“.

Facebook Like And Share Buttons To Power Ad Targeting Based On Sites And Apps Users Visit

Marketing Land

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