Simon Crofts says, “So you already have your content. Hopefully it was well researched and will have an amazing effect on your audience when they see it.

But you aren’t happy just to wait for some magical social or viral result though, you want to give it a push, get it out there and see results now.

Paid for placement is probably the way to go for this and in this short article I will introduce you to one of the options, which happens to be one of my favourites: pre-roll on YouTube.

You might be thinking “I always skip those” but you might be surprised to hear that the view rate can compare favourably with the CTR from text based PPC“.

Five helpful tips for YouTube pre-roll ads

‘Econsultancy’ Blog

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