‘How to build interactive eBooks for lead generation’ – ‘Econsultancy’ Blog
Tom Whatley says, “When it comes to lead generation, we often rely on the trusty eBook, especially in the B2B world.
They’ve long been known to have highly perceived value and convert well.
However, not much has changed over the years. A whitepaper is still a whitepaper. You fill in a form, you download it, you read it. How can we spice the trusty eBook up and make it more engaging?
Interactive content is a marketing trend that many smart marketers are getting clued up on. Instead of exploring interactive content on a broad level, today I want to dig deep on how you can make your eBooks and whitepapers more interactive“.
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