‘How To Create A “Lead Pipeline” With Your Blog (Part 2)’ – ‘Marketing Land’ Article
Daniel Faggella says, “When we left off in Part 1, we were just getting into the brass tacks of generating consistent leads with your blog.
Today, we’re going to go deep into the tactics, but I want to serve up a warning: If you haven’t read Part 1 of this series, you need to do that first. Tactics without the underlying strategy will not work nearly as well as having the complete picture.
Let’s dive in.
The Truth About Conversion
When people come come to us at CLVboost (my employer), they almost always thinkthey need more traffic. It’s almost always not true.
Traffic is like gas. If you have a hole in your gas tank, you could sit at the gas station for hours, pumping gas into your tank non-stop, and it’ll never fill up.
Traffic is much the same way. It’s very unwise to “solve” your marketing problems by just adding more traffic, unless you know (with proven data and factual testing) that you’ve first patched up the holes on your site“.
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