Kevin McGirl says, “Golf is a tricky game: greens are unpredictable, bunkers are commonplace, and heaven forbid if it’s windy. Holes-in-one are rare and that makes for a lot of walking.

Having someone to carry your bags, work out yardage, and simply rely on (like the professionals) would make all the difference in the world.

Now imagine if you could get something similar in the workplace. Like your trusty golf caddy, sales intelligence technology can carry your weight, work out your calculations and transform your company’s sales revenues. Here’s how.

It Never Leave Your Side

Your caddy is the most reliable and informed person on the golf course and the right technology can perform the same function. Clients and prospects don’t like to be treated as though they’re one of several hundred identical opportunities: they want to feel like your first and only priority. The trouble is, they aren’t your first and only priority, and they are, in fact, one of several opportunities. On some level, both parties know this – the trick is to fake it effectively. This is very much easier said than done“.

Struggling to Sell? Bring Sales Intelligence to the Fore

Business.com

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