Susan Waldes says, “In March, I wrote a two-part series on Marketing Land about my experience with Gmail Sponsored Promotions (GSP) and best practices for utilizing the platform.

Part 1 focused on the basics of the ad type, where it shows up, what kind of results advertisers should expect, and how to set up a campaign.

Part 2 focused on strategies to build successful creative and more advanced targeting best practices.

Not long after, on June 1, Google retired the original GSP platform and moved the targeting type into the AdWords interface and back into beta status. Earlier this month, GSP was finally released to all AdWords accounts with a new name, “Gmail Ads.”

Much of the information from my original posts still stands. With the new platform for execution, reporting and creative, I want to revisit Gmail Ads in their current iteration. What’s changed? What hasn’t changed? And how can you best use this new advertising format to drive incremental profit?“.

Gmail Ads: What’s New (And Not New) With This Native Ad Type

Marketing Land

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