Aaron Orendorff says, “Next to Buy Now, what is the most profitable click your business can target?

Subscribe.

As CMI’s Joe Pulizzi explains:

While larger enterprises are fighting silo battles, politics, and tearing each other apart focusing on (sometimes) meaningless metrics, small players with patience and passion are building audiences and winning.

Once you build an audience (of email subscribers), anything is possible.

The truth is that building an engaged and sizable email list is hands-down the most long-term, profit-generating investment you can make“.

Ultimate Guide: 11 Sign-Up Strategies for Building Your Email List

Content Marketing Institute

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