Seven tips to write an effective creative brief
In content creation quality and creativity are the utmost important things. These two elements bring in the required newness in your copies.
Content Marketing Institute contributor Duncan Milne has shared seven steps to help marketers write a great creative brief.
Milne says, “Developing creative briefs may seem like a drag, but a good creative brief is actually a great investment in time, efficiency, and motivation. If everybody on the project knows what they’re doing and, most importantly, knows why they’re doing it, you’re going to have fewer revisionsand rethinks later. And, better results.
How do you write a great brief?
Be thorough
Don’t be so detailed that you stifle creativity. Describe the who and the why, but do not prescribe the how – that’s your content team’s job.
Be brief
Synthesize the important information concisely and clearly. But at the same time, don’t assume prior knowledge. Follow up the brief with as much useful background information as you can. Audience data, brand guidelines, content assets, and previous marketing programs can all be helpful to the content developers”.
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