Entrepreneur contributor Nina Zipkin has published an article covering the findings from a PwC and Salesforce report highlighting the 2018 holiday shopping trends.

The report states that the 2018 holiday spending may reach$720 billion.

Here’re some more highlights:

  • People are going to spend 5% more than what they spent in 2017 holiday season
  • 84% plan to shop online
  • Mobile devices will account for 68% of holiday shopping traffic
  • 30% customers are planning to use smart payment methods in stores.

Holiday 2018 Spending Could Top $720 Billion. Here’s Other Eye-Popping Numbers You Need to Know.

Sharing is caring