Mobile has to be on the priority list of the channels that you hold to reach out your customer base. With rising number of mobile users worldwide, today’s brands have an altogether new dimension to reach out.

Entrepreneur contributor Almitra Karnik has shared five strategies to help marketers prepare a strong mobile marketing strategy for their business.

Karnik says, “A successful mobile marketing strategy helps you recognize those differences and build an effective campaign. But creating that strategy can be more of an art than a science. You’ll need to do some research up front and be ready to optimize the campaign while it’s running.

Here are four steps to get you started on building your own successful mobile strategy.

Understand Your Market

Your marketing tactics need to match your target audience. How old are your potential customers? What devices are they using? What are they interested in? Which types of mobile marketing will catch their attention?

For example, let’s look at marketing to Generation Z. This group uses smartphones and tablets on a regular basis, so mobile marketing is likely to reach them. Upfront Analytics suggests that edgy, progressive campaigns will capture their attention”.

The Art of Developing an Effective Mobile Marketing Strategy

Entrepreneur

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