Engaging your customers is an essential element of the selling online. You need to have the tools and the strategies to reach them out and make them buy the products and services.

ReadWrite contributor JT Ripton has shared five ways to increase customer engagement.

Ripton says, “Here are five tactics you can use for increasing your customer engagement.

Tactic #1: Create a Slack Channel for Your Community

If you run a business based in Silicon Valley or have even a single Millennial employee, you probably use Slack today. The communications software has become almost as important as email for many companies when it comes to collaboration and communications.

But Slack isn’t just for your internal team. It also can be a useful tool for creating community and engaging with customers.

Businesses like social media posting tool, Buffer, have found great success by creating a lively forum for their customers through a public Slack channel, and other businesses such as Crispy Mountain are doing the same“.

Increasing Customer Engagement: Five Tactics to Use

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