Video is an irresistible tool that can help your take your business to newer heights. It allows you to reach out millions of people online and promote your products and services.

Video production is a tremendous job which requires minute planning with a handsome budget.

Entrepreneur contributor Hope Horner has shared a guide to keep a control on the video marketing budget and at the same time product the content that works.

Horner says, “How much does it cost to make a marketing video? The answer ranges from almost nothing to a sum that exceeds the cost of a home in San Francisco. It all depends on what your company’s intended goal is. So, determine an objective, build a budget and decide what kind of video to make. Then, use the following four tips to keep costs as low as possible.

1. Leave no detail untouched.

Don’t wait until your producer arrives to start thinking about things such as location, props and talent. Make a list of everything the video will need, and spend your pre-production time seeking out budget-conscious options that meet your brand’s standard of quality.

A lack of planning is a one-way ticket to an out-of-control video-marketing budget. The more due diligence you do before the cameras start rolling, the fewer budgeting blunders your video marketing will incur along the way.

Here’s another tip: Employees make great budget actors in a pinch. Rather than hire actors, tennis platform Courtmatics cut down on costs by featuring its own team members using its products”.

An Insider’s Guide to Keeping Your Video Budget in the Black

Entrepreneur

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