Three ways to enhance your business through innovation
Innovation and creativity are the key factors that help businesses grow and survive. It is a challenging task to keep the research on for finding new ideas to meet the customers’ expectations.
Forrester analyst James Staten has shared three ways to help businesses advance their innovation efforts.
Staten says, “Want to go faster? Focus first on shifting your company culture to customer obsession, then leverage the richer feedback you collect to make the case internally about how driving change is far better and less fearful than waiting for others to disrupt you and having to painfully respond and adapt.
For example, a customer-obsessed transportation manufacturer recently interviewed a pocket of its buyers to find out not what they liked and didn’t like about their product but what ultimately they were trying to accomplish using products like theirs. What they heard was that these customers were ultimately trying to more efficiently engage with their work colleagues and family members. However, with the tremendous growth in city populations, they found that traveling to the office and to other family members’ homes was declining in appeal”.
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