Econsultancy’s 2018 Optimization Report has been released. It highlights the status of optimization efforts put in by various brands the company has surveyed.

Here’re major findings from the report:

  • 63% of companies lack a structured approach to optimization
  • 37% client-side companies have structured approach to optimization
  • 41% of companies ‘do not have clear and defined metrics for their optimization strategy’.
  • 29% have ‘clear and defined’ metrics in use by the optimization team
  • 71% of company-side executives stated that they are trying to adopt personalization strategies
  • 29% are still not undertaking any form of personalization.

Econsultancy’s 2018 Optimization Report

Econsultancy

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