When it comes to getting traffic from search engines, for well-established brands it is divided into two – branded and non-branded traffic.

The branded traffic comes via a branded search. It is important to measure the branded vs. non-branded traffic flow to your sites from the search engines.

Econsultancy’s Stuart Shaw has shared a fifteen-step guide to help marketers split the brand and non-brand traffic from the search engines.

Shaw says, “Understanding what percentage of your traffic is branded will help you to understand just how much effort you have to put in to brand protection and brand reputation management.

Measuring your brand/non-brand split

We’ll walk you through how to see your brand vs non-brand split without any need for paid tools or insane extrapolations of Google Analytics data.

1. Start by ensuring you are logged into a Google account with access to your Google Search Console (formerly Webmaster Tools),

2. Following this, visit https://datastudio.google.com in a separate tab and create a fresh blank report…

The phrase: “It’s so fine and yet so terrible to stand in front of a blank canvas” comes to mind!

3. Now, click in the bottom right of your screen to create a new data source”.

How to measure the brand/non-brand split of your search traffic

Econsultancy
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