Search Engine Land columnist Christi Olson has shared three major differences between the Bing ads scripts and Google scripts.

Olson says, “Bing Ads Scripts and Google Ads Scripts are both JavaScript based routines that can make changes to and report on almost everything within your paid search account. They can read from external sources and in most cases can write to external data sources like Google sheets, website APIs or databases. Scripts can do pretty much everything we as PPC experts can do, except they are customizable and can be automated to do it more consistently and faster without making mistakes.

Where to find and access scripts in the UI

The Bing Ads script interface looks and has similar functionality to the Google Ads Scripts interface. Both platforms allow you to edit, preview and execute scripts either immediately or via scheduling. To find Bing Ads Scripts in your account, Go to Campaigns. Select Bulk Operations. Select Scripts. The click Create and Manage Scripts.

1. Differences in functionality during the beta release of Scripts

The main differences today between Bing Ads scripts and Google Scripts is the functionality covered by our Scripts API. Scripts are in an open Beta accessible to anyone with a Bing Ads account”.

3 differences between Bing Ads Scripts and Google Scripts you need to know

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