Social media plays a critical role in today’s marketing arena. It helps you reach out the target audience and make the most out of your campaigns.

Content Marketing Institute columnist Jodi Harris has shared five strategies to help marketers build a strong social media marketing plan for your business.

Harris says, “Brands typically have a lot of questions when it comes to marketing to consumers on any third-party content platform. Social media can be particularly puzzling as the rules, opportunities, audiences, and value propositions vary greatly from one channel to another – and can shift gears abruptly without a moment’s notice. But one thing that can make your decisions more straightforward is establishing a channel plan – an advanced directive for how your brand can and should distribute its content marketing efforts on rented channels like social media, and what you expect to achieve.

Think precision

Many brands mistakenly assume they need to post their content anywhere and everywhere to maximize its potential reach. But plastering your brand’s content across every social network, trendy news site, and video platform that comes along is not a channel plan. That social media approach attempts to go as far and wide as possible, but it holds no regard for whom it reaches, how they might be impacted, or how that impact might reflect on the business”.

How to Build a Smart Yet Simple Social Media Marketing Plan [Template]

Content Marketing Institute
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