Your website is the online face of your brand and the products and services it offers. The website gives you the space to rightly promote them and get more sales done.

Have you observed whether your site serves these purposes?

Does you site help you get more sales done?

If the answer is ‘no’, Entrepreneur contributor Karl Wirth has the answers. Wirth has shared three reasons why your site might not be helping you in making more sales. He has also shared three tips to improve your website.

Wirth says, “It’s time to make your website a smarter salesperson by ensuring that it can effectively respond to everything it knows about your prospects — just as your best human salespeople do — by collecting and analyzing data and personalizing the experience in real time based on that information. For example, your website should:

Take action immediately by learning what you can from reverse IP lookup or referring campaign source. In many cases, a person’s industry, company, company size, and more can be identified the second he lands on your site from reverse IP lookup. For example, if you can recognize that a prospect is in the health care industry from his IP address, your website can present images and copy specific to that industry on that page in real time. You could do the same if you recognize he is from a small business or an enterprise or any other defining attribute you used in the email or ad campaign the person clicked on to arrive at your site”.

3 Reasons Why Your Website Is Probably the Dumbest ‘Salesperson’ on Your Team

Entrepreneur

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