Google’s PageSpeed Insights is aimed at helping webmasters make their web pages fast on all devices. Speed is a major element that lies on the priority list of any web surfer.

So if your site is lagging behind in the speed, it will suffer.

Search Engine Land contributor Aleh Barysevich has shared nine tips to optimize web pages for greater speed performance.

Barysevich says, “I am going to break down Google’s nine PageSpeed Insight Rules, list their best-practice advice, and then dive into some advanced steps you can take to optimize your site speed even more.

1. Avoid landing page redirects

Why it matters. Redirects delay page rendering and slow down your mobile site experience. Each redirect adds an extra Hypertext Transfer Protocol (HTTP)  request-response roundtrip and sometimes adds numerous additional roundtrips to also perform the domain name system (DNS) lookup, Transmission Control Protocol (TCP) handshake and transport layer security (TLS) negotiation.

What Google recommends. Create a responsive website with no more than one redirect from a given URL to the final landing page.

Advanced recommendations. Try to avoid redirects altogether. However, if you need to use redirects, choose the type of redirect based on your need:

  • 301 versus 302 redirects. Use permanent redirects (301) when you delete old content and redirect to new content, or when you don’t have an alternate page to redirect users to. Use temporary redirects (302) when making short-term changes, such as limited time offers, or when redirecting users to device-specific URLs. Don’t worry; you won’t lose link equity either way!”.

Double down on speed optimization with these 9 advanced tips

Search Engine Land

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