The small and medium scale businesses have to get good results at local search. Amongst several other tactics use of Google Posts is an option that can help your small business a lot.

Google Posts promote a business’ announcement, offer, event, or product update on their branded keyword search results.

HubSpot’s Clifford Chi has shared an useful article on how to use Google Posts to make most out of the local search.

Chi says, “Originally launched as “Candidate Cards” in 2016, Google Posts would only show up in relevant search queries for political candidates who wanted to promote their brand on the search engine.

A few months later, Google decided to roll them out to a select group of small businesses. And by July 2017, the search engine made Google Posts available to every business with a Google My Business account.

Giving every business the opportunity to use Google Posts levels the playing field in the digital marketing space. SMBs without much SEO expertise are now able to leverage the massive reach of local search to grow their business.

For example, PatientPop, a healthcare practice growth platform with under 400 employees, generated an 11% increase in appointment bookings this year just by optimizing their Google Posts”.

Google Posts: The Free and Simple Way for SMBs to Leverage Local Search

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