In ecommerce, returning process helps buyers be safe but for the business owners it is a pain to manage the returned items. The best solution could be reduction in the returns.

Econsultancy columnist Nikki Gilliland has shared some useful tips on maintaining right sizes for reducing the returns.

Gilliland says, “Unsurprisingly, size and fit remains a big issue for ecommerce retailers, with consumers unable to try on items, and wrong-size purchases contributing to high return rates.

There are ways to combat the problem, however. One strategy is online sizing guides, which can help consumers to find the right fitting clothes and shoes. As well as offering functional value, size guides can be both fun and interactive, which can also help to enhance the user experience.

With this in mind, we’ve rounded up some of the best online size guides out there, together with the reasons why they work so well.

Uniqlo

Uniqlo doesn’t use typical UK sizing, e.g. size 8, 10 etc. for women. Instead, it uses a ‘small, medium, large’ structure (alongside measurements in inches and centimetres) for both sexes.

This can make things trickier for shoppers, which is why Uniqlo includes a guide that explains its measurements in comparison to standard sizing. But even this does not mean a good fit is guaranteed”.

The best interactive size guides for reducing returns in ecommerce

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