A Chief Marketing Officer (CMO) is responsible for giving a strong presence to the brand and its products in the market in a unique manner. Forbes contributor Steve Olenski has shared five traits of successful CMOs.

Olenski says, “Here are five traits that all successful CMOs display:

1. They Thrive On Collaboration

Even though they assume a leadership position, a CMO must be an exceptional team player. They should be constantly seeking the input of everybody else involved. It’s also vital that they act as a mediator between the different parts of their team, in order to solve issues and foster cooperation.

In many ways, the CMO acts as the bonding force that holds a marketing team together. Their job is to keep everybody focused and remind them of the bigger picture. They accomplish this by getting all of the team members on the same page, united under a single cohesive vision.

“Every marketing professional understands that communication is key, some may even say king, but recognizing the importance of language often stops at consumer engagement”.

5 Traits Of Successful CMOs

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