The marketing mistakes you should avoid
We recently shared the three things you should not do in the marketing process. The Forbes contributor Jia Wertz has shared seven marketing mistakes that cost millions to the companies.
Wertz says, “Let’s look at seven common marketing mistakes that are costing businesses millions, and how to correct them.
1. Focusing only on macro influencers
If you have been paying attention to the marketing landscape over the past few years, it’s clear that social media-based influencer marketing is on a meteoric rise. In fact, in a recent survey conducted by eMarketer, 84% of marketers claimed they would run at least one influencer marketing program in the coming year. As with most novel concepts in business, it’s easy to get caught up in the hype and mistake large numbers for real results, and influencer marketing is no different.
When it comes to partnering with influencers, your brand doesn’t need to throw its budget at the Kardashians or other macro-influencers with millions of followers. On average these famous influencers are much more expensive and yield lower engagement rates relative to more niche influencers.
Instead, it’s wise to spend your budget on a variety of influencers, as your brand may resonate more with micro-influencers on YouTube and Twitter than it does with macro-influencers on Instagram or Pinterest. Experimentation and measurement is key”.
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