The Content Marketing Institute’s Jonathan Crossfield has published an interview with Ruth Carter – internet, intellectual property, and business attorney on Data Privacy Law.

Crossfield says, “From the Cambridge Analytica and Facebook scandal to the arrival of the EU’s General Data Protection Regulation (GDPR), 2018 has pushed data privacy into the headlines. Ruth Carter – internet, intellectual property, and business attorney – talks to CMI’s Chief Content Officer magazine about how marketers should adapt to a world far less forgiving and far more skeptical of the ways we capture and use data.

CCO: Should marketers assume that capturing and managing customer or audience data is just going to get tougher? Is it time to stop looking for loopholes?

Ruth: Instead of things getting tougher, they’re going to get different. If you’re in a business that sells data, good luck. I don’t know if that is a sustainable business strategy at this point because of the way things are changing. We’re seeing things like with Cambridge Analytica and people being upset that their data is being given away and sold. With all the requirements now about having to get consent, I just don’t see selling data as an effective business. So, if that is how you’re making your money, I hope you have a backup plan”.

Data Privacy Law: Ignorance Is No Excuse

Content Marketing Institute