Marketing is a process where you have to adopt new things by either doing or observing the campaigns of various brands. In this learning process you we learn what to do and also the things we should avoid.

Forbes contributor Henry DeVries has shared three don’ts for marketing based on Kohnke’s book All of the Other Marketing Books Are Crap.

DeVries says, “Here are three marketing don’ts excerpted from Kohnke’s book:

  1. Don’t Expect Old Strategies to Bring the Same Returns. “It’s human nature to make improvements on what was done in the past as a means of moving forward,” says Kohnke. “But when budgets are stretched in marketing—as the costs of media and services rise, and the number of options available to communicate with prospects balloons—you can’t tweak the same thing you did last year and expect anything with double digits other than loss. You have to tear up your plan and start over with new strategies to spend the money.”
  2. Don’t Fail to Conduct Strategic Planning. “Strategic planning in its most formal form is a solid basis for the infrastructure of thought that can be applied to any problem-solving exercise,” says Kohnke. “So, learn this process first and then scale it for campaign planning, operations planning”.

Three Marketing Don’ts Even If Budgets Are Tight

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