Tips to improve your marketing campaigns with humor
People like to have fun and take things lightly. It applies to your marketing very well. If the element of humor can be added, your marketing campaigns can do wonders.
The Forbes contributor Henry DeVries has shared a useful article with tips on how marketers can integrate humor with their campaigns.
DeVries says, “Ah, humor in marketing. Burger King published a full-page newspaper ad in USA Today announcing a new menu item, the “Left-Handed Whopper.” Richard Branson of Virgin Atlantic said he was buying Pluto and reinstating it as a planet. Procter & Gamble announced plans to create a bacon-flavored Scope mouthwash. These are all examples of using humorous, April Fools’ Day campaigns as a powerful corporate branding and marketing platform.
“April Fools’ Day is the one day per year when adults have full license to celebrate humor and be playful,” says Burt. “It’s no wonder that more and more organizations around the world are getting involved in creating April Fools campaigns every year, as they recognize the vital role of humor in driving their ongoing success.”
April Fools’ Day (sometimes called All Fools’ Day) is not an official holiday but the annual, international celebration of laughter, mischief and farce. Media outlets often report the fabricated corporate campaigns in the news, typically unveiling it the next day as a hoax”.
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