Analytics plays a pivotal role in improving your marketing efforts and getting the desired output. It helps you understand what you need to change in your next marketing campaign to improve your marketing effectiveness.

Entrepreneur contributor Thomas Smale has shared five analytics tools that can be useful to the marketers for improving their marketing strategy.

Smale says, “In today’s digital age it’s easier than ever to analyze your data for the goals you set. Here are my top five analytics tools for supercharging your marketing strategy:

1. Social media monitoring: Hootsuite

With more than 2 billion monthly active users on Facebook alone, according to Statista, social media’s potential reach is unparalleled. Having an organized strategy may lead you to maximize the effectiveness of your social media output. That’s where using a tool like Hootsuite, allowing you to monitor performance and create social media content, enables you to increase your reach.

Scheduling and analytics platforms like Hootsuite offer the ability to monitor a variety of activity across social media, as well as the following features:

  • Tracking what your audience is saying about your business
  • Monitoring performance of your posts on the full range of major social media platforms
  • Integration with other analytics platforms such as Google Analytics and Facebook Insights”.

5 Analytics Tools to Supercharge Your Marketing Strategy

Entrepreneur

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