Four ways to enhance your SEO performance
Search engines are the major course of web traffic that we get today. Majority of the customers that we acquire land to our website via search.
So it is important to keep the websites ready to match with the search engine algorithms. This can help us get more prospects and customers.
Content Marketing Institute columnist Jodi Harris has shared four tips to help marketers improve their SEO.
Harris says, “One of the most talked-about shifts in the search world this year has been Google’s transition to mobile-first site indexing – i.e., crawling the mobile version of a site page to analyze its content and determine its ranking rather than using the desktop version.
Though Google insists that having your site content included in its mobile-first index is not a consideration in its ranking algorithm, the company notes (in a series of tweets) that overall mobile-friendliness of your site content is (and will continue to be) a ranking factor.
Latest word on voice
In her Content Marketing World presentation, Courtney discusses a sleeping giant among search ranking factors that’s poised to crush other factors under its tremendous weight – voice search”.
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