Quality content helps you to generate more web traffic. It plays a pivotal role in strengthening your web presence. Along with this, your sales also depend on how you approach your prospects and customers through your content.

Searchmetrics contributor Jordan Koene has published a new podcast episode ‘Unifying Organic and Paid Content’ to help you make most from your content

Listen to the podcast and learn:

  • The best channels for organic content syndication are native advertising and paid social.
  • Your content’s value and relevance is dependent on which phase of the marketing funnel your customer currently resides.
  • Bentahar advises brands whose SEO and performance teams closely collaborate on paid content initiatives experience better results and returns.

Unifying Organic and Paid Content

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