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SEO (Search Engine Optimization) focuses on improving a website’s visibility through content quality, technical strength, and authority signals, while GEO (Generative Engine Optimization) adapts content for AI-driven, location-aware search experiences. Together, they help brands stay discoverable in both traditional search... [Read more]

Longterm customers are the heart of your business’s success. They create a lifetime value that can be much greater than the value of their first purchase.Do you know what your lifetime customer value is right now?If you don’t — or if it’s lower than you’d like — the answer usually comes down to one thing:Subscriptions. Having a subscription-based... [Read more]

Digital marketing in 2026 will be driven by AI-first strategies, predictive analytics, and hyper-personalized experiences across search, social, and immersive platforms. Brands will focus on trust, community, and intent-based engagement while optimizing for humans, algorithms, and answer engines alike.Digital Marketing Institute contributor Clodagh... [Read more]

MOZ has published a new guide, ‘How to Make Every Click Count with Search Experience Optimization’.Celeste Gonzalez says, “SEO feels broken right now. Zero-click searches are exploding. GEO is reshaping search. Clicks are declining across the board.Here’s the truth: we can’t control the SERP chaos, but... [Read more]

SEO, GEO (Generative Engine Optimization), and AEO (Answer Engine Optimization) work together to improve visibility across traditional search engines, AI-generated responses, and direct answer platforms. In 2026, brands optimize not just for rankings, but for being cited, summarized, and trusted by AI-driven search experiences.Search Engine Journal... [Read more]

Google advertising in 2026 harnesses advanced AI and automation to deliver hyper-targeted, intent-driven campaigns across Search, Display, and Video platforms. It prioritizes privacy-safe audience insights and predictive performance optimization for higher ROI and seamless customer journeys.Search Engine Journal is hosting a webinar, ‘2026 Google... [Read more]

International SEO in 2026 emphasizes culturally relevant content, multilingual optimization, and localized technical strategies to rank across global markets. It integrates AI-driven insights and regional search behavior to enhance visibility and engagement across diverse languages and platforms.Search Engine Land contributor Motoko Hunt has published... [Read more]

AI Cash Clone, a new product by Philip Johansen, just went live yesterday.This is the system that people have been using to make $6K-$9K per month with Instagram.No face. No followers. No content creation.Just AI personas and copy-paste captions.Janet (62 years old) made $4,847 in her first 21 days using AI Cash Clone. (Your results may be different.)Robert... [Read more]

XEO (Experience Engine Optimization) focuses on optimizing content for AI-driven search, voice assistants, and answer engines by prioritizing user intent, context, and experience. It redefines search visibility by ensuring brands are discoverable across conversational, zero-click, and multi-modal search environments.MarketingProfs... [Read more]

Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘When Customers Create More Customers: Creating Superfans’ featuring Michael Stelzner.This... [Read more]

Ahrefs contributor Louise Linehan has published an article featuring Ahrefs’ five blog posts from the year 2025.She says, “We’re sharing the content that worked hardest for us in 2025, to give you an idea of what might work for you in 2026.And, naturally, we wanted to remind you of some of our best blogs 😉Below,... [Read more]

HubSpot has published a new podcast episode titled ‘How to Go Viral in 2026 | Custom GPTs, Templates and AI Prompts Included’.In this video,... [Read more]