Latest News

Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘When Customers Create More Customers: Creating Superfans’ featuring Michael Stelzner.This... [Read more]

Ahrefs contributor Louise Linehan has published an article featuring Ahrefs’ five blog posts from the year 2025.She says, “We’re sharing the content that worked hardest for us in 2025, to give you an idea of what might work for you in 2026.And, naturally, we wanted to remind you of some of our best blogs 😉Below,... [Read more]

HubSpot has published a new podcast episode titled ‘How to Go Viral in 2026 | Custom GPTs, Templates and AI Prompts Included’.In this video,... [Read more]

AI for SEO leverages machine learning and natural language processing to optimize content, keywords, and technical performance based on user intent and search behavior. It enables smarter decision-making through predictive analytics, automation, and real-time optimization for higher search visibility.Semrush contributor Cecilia Meis has published... [Read more]

This is a reminder for the Conductor webinar on January 23, 2026.Generative AI has lowered the barrier to entry for content creation, creating a “sea of sameness” across the web. To survive in this new landscape, digital marketers must evolve beyond basic prompting to create content that succeeds in both traditional... [Read more]

Semrush has published a new guide, ‘Google My Business: A Guide to Google Business Profile’.Alex Lindley says, “Google Business Profile—formerly known as Google My Business—allows business owners to reach likely customers through Google Search and Google Maps.Maintaining a Business Profile can increase your visibility... [Read more]

Search Engine Journal has published a new guide, ‘The Smart Way To Take Back Control Of Google’s Performance Max’.The SEJ team says, “If you’ve ever watched your best-selling product devour your entire ad budget while dozens of promising SKUs sit in the dark, you’re not alone.Google’s Performance Max (PMax) campaigns... [Read more]

In 2026, SEO will focus more on AI-first search experiences, where visibility in answer engines and large language models will matter as much as traditional rankings. Brands will prioritize semantic authority, structured content, and trust signals to stay discoverable across human and AI-driven searches.Search Engine Land contributor Kaspar Szymanski... [Read more]

Meet AlphaLabs AI — a new platform that turns plain text into stunning, human-like audio that feels more like a conversation than an algorithm. In a small corner of the internet, people are using it to create a quiet revolution in how we create and consume podcasts.The Rise of AI-Voiced StorytellingFor years, voice software creators have been chasing... [Read more]

Topic clusters and pillar pages are a content strategy where a central, comprehensive pillar page covers a core topic and links to related, in-depth cluster pages. This structure improves topical authority, internal linking, and search visibility by helping both users and search engines better understand content relationships.Search Engine Land... [Read more]

This is a reminder for the SEJ webinar on January 22, 2026.Local AEO is essential to ensure your business is accurately discovered when users ask location-based questions through AI assistants and voice search. It helps local brands appear as trusted answers in AI-driven results, improving visibility, footfall, and conversions.The SEJ team... [Read more]

LLMO (Large Language Model Optimization) metrics measure how effectively content is discovered, interpreted, and cited by AI models in answer-driven search and generative responses. They focus on indicators like AI visibility, citation frequency, semantic relevance,... [Read more]