Latest News
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys, May 29 [Webinar]
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented. Search Engine Journal is hosting a webinar ‘Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys’ on Wednesday, May 29, 2024, at 2.00 pm ET. The SEJ team says, “Join us as we... [Read more]
Let’s talk Content Decay [Video]
Google Search Central has published a new video ‘Let’s talk Content Decay’. The GSC team says, ” In this episode of Search Off the Record, Lizzi Sassman and John Mueller discuss the importance of addressing old content to maintain or improve its performance and relevance. Listen along as Lizzi and John discuss content decay’s effect... [Read more]
Using Data-Inspired Content Pillars [Video]
Content pillars serve as the foundational themes around which a brand’s content strategy revolves, ensuring consistency, relevance, and cohesion across all channels. By organizing content around key topics or pillars, brands can effectively engage their audience, establish authority, and drive sustained growth. Content Marketing Institute has... [Read more]
Should You Include FAQs On Product Or Category Pages? [Answered]
Search Engine Journal contributor Adam Riemer has published an article answering the question “Should You Include FAQs On Product Or Category Pages?”. He says, “A positive impact, when done correctly, is a reduction in customer returns and wait times due to poor website experiences with customer support. I share some examples by page... [Read more]
I Created A Media Strategy For Airbnb With One Prompt [Podcast]
HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘I Created A Media Strategy For Airbnb With One Prompt’. The video covers the following: What it means to be a marketer in the 5% Possible data anomaly in shift from Google. AI chat bots need to be stickier Generative... [Read more]
Pinterest SEO: Do THIS and the Algorithm Will LOVE You [Video]
Pinterest SEO involves optimizing your pins and boards with relevant keywords and descriptions to increase visibility and reach on the platform, maximizing organic traffic and engagement opportunities for your content. By understanding user intent and leveraging Pinterest’s algorithms, businesses can effectively boost their presence and attract... [Read more]
Content Strategy for Startups: The Ultimate 8-Stage Roadmap [Video]
A well-crafted content strategy serves as the roadmap for engaging and resonating with your audience, ensuring consistent messaging and brand alignment. It not only drives traffic but also fosters meaningful connections, ultimately enhancing brand loyalty and conversion rates. MOZ has published the latest episode of the Whiteboard Friday video ‘Content... [Read more]
Reminder- The Social Media Benchmarks That Matter Today, May 15 [Webinar]
This is a reminder for the Adweek webinar to be held on May 15, 2024. Social media benchmarks provide vital insights into a brand’s performance, enabling comparisons against industry standards to assess effectiveness, identify areas for improvement, and refine strategies for achieving marketing goals with precision. Adweek is hosting a webinar... [Read more]
Reminder- CMI’s ContentTECH Summit, May 15-16, 2024
Content Marketing Institute is hosting the ContentTECH Summit on May 15-16, 2024. This online event will host webinars on the following topics: From Logo to Legacy: How to Create and Amplify a Successful Brand Identity How to Leverage AI for Effective Marketing (without losing the human touch) + FastCHAT Driving Growth: Webinar Secrets to Propel Your... [Read more]
Reminder- Beyond Silos: How Holistic B2B Digital Strategy Drives Pipeline, May 15 [Webinar]
This is a reminder for the SEJ webinar to be held on May 15, 2024. B2B digital strategy emphasizes targeted content marketing, leveraging platforms like LinkedIn and industry-specific forums to establish thought leadership and nurture leads. Integration of CRM systems and marketing automation tools optimizes lead management and facilitates personalized... [Read more]
Reminder- Surviving and Thriving in the New Google, May 14 [Webinar]
This is a reminder for the DMD webinar to be held on May 14, 2024. March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results. Digital Marketing Depot is hosting a webinar ‘Surviving and Thriving in the New Google’ on Tuesday, May 14,... [Read more]
Reminder- Navigate the Complex Brand-Creator Relationship, May 14 [Webinar]
This is a reminder for the Adweek webinar to be held on May 14, 2024. More and more businesses are turning to third-party creators, influencers and affiliates to fuel their growth, and establishing mutually beneficial long-term relationships is critical. Adweek is hosting a webinar ‘Navigate the Complex Brand-Creator Relationship’ on Tuesday,... [Read more]
