Latest News

Human-centered marketing focuses on understanding real customer needs, emotions, and values to create more meaningful connections. It builds loyalty by prioritizing empathy and authentic communication over pure sales tactics. Search Engine Journal has published a new guide, ‘Human-Centered Marketing: The Right Message To The Right People’. Ashley... [Read more]

Offering freebies is a powerful way to attract potential customers, build trust, and encourage engagement. They create goodwill and can lead to increased brand awareness and conversions. HubSpot contributor Mandy Bray has published an article featuring useful tips on using freebies to optimize your lead generation. She says, “In most purchasing... [Read more]

Content Marketing Institute has published a new video, ‘How Generative AI is Helping Improve Empathy and Outcomes’. The CMI team says, “Albert Einstein once said, “It has become appallingly obvious that our technology has exceeded our humanity.” That is not always true. Generative AI has been used for the last six years to bring... [Read more]

The Online Learning market is enormous. You can tackle it with AI CourseCentric . Have you ever found yourself typing “How to…” into Google? Chances are, you have—almost daily. At least, we do. We’re not alone in this. Countless others are doing the same thing. This is the reason platforms like Udemy, Lynda, and Masterclass thrive. These... [Read more]

AI tools simplify video creation by automating editing, adding voiceovers, and generating visuals from text prompts. This helps marketers and creators produce engaging videos faster and more affordably. HubSpot has published the latest episode of the ‘This New AI Tool Makes Videos... [Read more]

Large-scale site migration involves moving a website’s content, structure, or platform while preserving SEO and user experience. Careful planning ensures minimal downtime, ranking retention, and smooth transitions. Search Engine Journal has InMotion Hosting have published ‘The Smart SEO Team’s Guide To Timing & Executing A Large-Scale... [Read more]

LinkedIn Newsletters are powerful tools for building thought leadership and staying top-of-mind with your professional audience. They encourage consistent engagement through direct updates and foster loyal follower communities. The latest ‘HubSpot Marketing’ video is titled ‘How to Create a LinkedIn Newsletter That Actually Grows... [Read more]

A strong messaging strategy ensures your brand communicates a clear, consistent, and compelling value proposition across all channels. It helps connect emotionally with your audience and drive action. Social Media Examiner has published the latest Social Media Marketing Podcast episode, ‘Advanced Messaging... [Read more]

MarketingProfs is hosting a webinar, ‘Finding the Right DAM Fit: How to Evaluate, Implement, and Optimize a Digital Asset Management System’ on Thursday, June 26, 2025, at 2.00 pm ET. The MarketingProfs team says, “If you’re unsure whether a DAM is the right investment, or if you’re concerned about the challenges of implementation,... [Read more]

CTV is the fastest-growing channel in digital marketing for a reason: marketers who understand how to leverage it and measure its impact are transforming their business results. Digital Marketing Depot has published ‘The Ultimate CTV Start-Up Kit’. The DMD team says, “The channel’s unique combination of big-screen storytelling and... [Read more]

AI search is transforming how people discover information—delivering direct answers instead of just link lists—and brands must adapt quickly or risk falling behind in visibility and relevance. Conductor is hosting a webinar, ‘Future-Proof Your SEO Strategy in the AI Era’ on Thursday, July 10, 2025, at 1.00 pm EDT. The Conductor team... [Read more]

Building a lasting marketing career requires continuous learning, adaptability to evolving trends, and a strong foundation in strategy and creativity. Networking and personal branding also play crucial roles in long-term success. Content Marketing Institute contributor Ann Gynn has published an article featuring 25+ tips for newbies and pros on building... [Read more]