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Increasingly strict spam filters have made email marketing harder than ever before. As a result, confusing and contradictory deliverability advice is being published in droves. MarketingProfs is hosting a webinar ‘The Top Email Deliverability Tips You Shouldn’t Follow’ on Thursday, October 10, 2024, at 2:00 pm ET. The MarketingProfs... [Read more]

Email marketing is crucial for building direct, personalized connections with customers, fostering engagement, and driving conversions. It offers a cost-effective way to reach targeted audiences, deliver tailored content, and nurture customer relationships over time. Digital Marketing Institute has published ‘The Ultimate Email Marketing Guide... [Read more]

Marketing frameworks are strategic tools that guide businesses in planning, executing, and optimizing marketing efforts. They provide a structured approach to understanding market dynamics, defining target audiences, and aligning marketing tactics with business goals. HubSpot contributor Jenny Bergen Clark has published an article featuring nine marketing... [Read more]

AI High Ticket Commissions lets marketers take advantage of an overlooked feature in Facebook’s system – a feature that can not only generate viral traffic but also secure consistent earnings. It’s the latest marketing system from the Glynn Kosky organization. With AI High Ticket Commissions: ❌ No more complex strategies. ❌ Forget... [Read more]

This is a reminder for the SEJ webinar to be held on October 16, 2024. Search Engine Journal is hosting a webinar ‘Optimizing For Google’s New Landscape And The Future Of Search’ on Wednesday, October 16, 2024, at 2.00 pm ET. The SEJ team says, “As AI expands across the SEO landscape, understanding which ranking signals... [Read more]

HubSpot has published the latest episode of ‘Marketing Against the Grain’ podcast titled ‘He Makes $500M/Year With An AI SaaS Business’. The video covers the following: Using Slack, WhatsApp, for social listening. Applying engineering... [Read more]

Content Marketing Institute has published a new video ‘Electrify Your Content Experiences’. The CMI team says, “Media fragmentation is pushing viewership into echo chambers, increasing the pressure on marketers to deliver breakthrough owned media experiences. But how do you innovate in such a disconnected landscape? Robert Rose highlights... [Read more]

B2B2C marketing (Business-to-Business-to-Consumer) involves companies collaborating to serve end consumers, where a business sells products or services to another business, which then sells them to the consumer. This model bridges the gap between B2B and B2C strategies, optimizing both business relationships and consumer outreach. HubSpot has published... [Read more]

This is a reminder for the CMI webinar to be held on October 16, 2024. Humanizing content involves creating authentic, relatable messages that resonate emotionally with the audience, fostering deeper connections. By using storytelling, empathy, and a conversational tone, brands can build trust and enhance customer loyalty. Content Marketing Institute... [Read more]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Google Trends for Marketing & Sales’. The video covers the following: Understanding overall vertical trends Benchmarking against competitors Analyzing brand awareness and sentiment Researching keywords for ad campaigns. The GSC team... [Read more]

This is a reminder for the Adweek webinar to be held on October 16, 2024. Growing your audience is essential for marketing as it amplifies brand visibility and broadens your reach, helping you connect with more potential customers. A larger audience also increases opportunities for engagement and conversions, ultimately driving business growth and long-term... [Read more]

SEO tools are essential for analyzing website performance, identifying keyword opportunities, and optimizing content. They help streamline SEO strategies, improve search rankings, and enhance overall digital marketing efforts. Search Engine Journal has published an article featuring 16 essential paid SEO tools that are worth the money. The SEJ team... [Read more]