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In 2025, boosting digital marketing efforts is crucial as consumers increasingly rely on online platforms for decisions and purchases. Stronger digital strategies ensure visibility, engagement, and competitiveness in an AI-driven marketplace.Semrush contributor Sergei Bezdorozhev has published an article featuring 11 actionable marketing tips that... [Read more]

Smarter data strategies empower businesses to turn raw information into actionable insights that drive growth and innovation. By leveraging AI and analytics, companies can personalize experiences, optimize operations, and stay ahead in competitive markets.AI is transforming marketing, but only when it’s powered by the right data.... [Read more]

Digital influencers are essential in today’s marketing landscape as they bridge the gap between brands and audiences with authentic, relatable content. Their credibility and reach help businesses build trust, drive engagement, and influence consumer decisions effectively.Content Marketing Institute has published a new video, ‘How... [Read more]

HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast, ‘You’re Building Apps All Wrong – Here’s the Real Opportunity’.It covers the following:Building... [Read more]

Digital Marketing Institute has published a new episode of the DMI podcast titled ‘Top Tips for Entrepreneurs’.The DMI team says, “In this short excerpt from his recent conversation on the DMI podcast, Faisal Laljee shares insights on co-founders, marketing budgets, and fundraising decisions.1. Create an entrepreneurial “prenup”2.... [Read more]

OfferLab is a new challenger to online marketplaces, and they are going all out to make sure it becomes the leading online marketplace, especially for digital products.Many of our readers are familiar with JVZoo, WarriorPlus, PayKickStart, and Clickbank. They are platforms that facilitate selling products online by doing many of the tasks required... [Read more]

Ahrefs has published a new video, ‘His Website Gets TONS of Traffic but Makes $500? How I’d Fix It’.The Ahrefs team says, ” In this video, we break down traffic, revenue and a potential fix for the site Just Flip a Coin: a free tool site pulling in over 300,000 visits per month but earning ~$500–$600. We uncover why this ultra-simple... [Read more]

Ahrefs contributor Ryan Law has published a new study on how AI assistants hallucinate links. The study is based on a study of 16 million URLs.He says, “We found that AI assistants send visitors to 404 pages 2.87x more often than Google Search.ChatGPT is the greatest offender, with 1.01% of clicked URLs and 2.38% of all cited URLs returning... [Read more]

Ranking in AI Search depends on delivering authoritative, structured, and context-rich content that aligns with user intent. Optimizing for AI-driven algorithms ensures higher visibility in conversational and generative search results.Semrush contributor Margarita Loktionova has published an article featuring six strategies to rank in AI Search in... [Read more]

Unified Media Measurement provides a holistic view of campaign performance by integrating data across TV, digital, social, and other channels. It enables marketers to track true impact, optimize budgets, and drive consistent growth.Adweek is hosting a webinar, ‘The Marketer’s Blueprint for Unified Media Measurement’... [Read more]

AI is transforming local search by delivering highly personalized, context-aware results that match user intent more precisely. It helps businesses boost visibility through smarter recommendations, voice search optimization, and real-time engagement.Search Engine Journal is hosting a webinar, ‘AI is Rewriting... [Read more]

Generative Engine Optimization (GEO) focuses on making content more discoverable and valuable in AI-driven search environments. It ensures that information is structured, credible, and optimized for generative engines to deliver accurate responses.Search Engine Journal contributor Samanyou Garg has published an article featuring eight Generative... [Read more]