Latest News

MarTech contributor Joe Cunningham has published an article featuring 6 steps to writing emails that get opened and acted on.He says, “How many unread emails are sitting in your inbox right now? I have 10 in one inbox, 23 in another and about 98 in my personal one — and all of them stress me out. The average American, by the way, has more... [Read more]

AI customer service offers speed, scalability, and 24/7 availability, efficiently handling routine queries. However, human customer service provides empathy, understanding, and personalized solutions that build lasting customer trust and loyalty.HubSpot has published a new guide, ‘AI vs. human customer service: When to use each approach’.Rami... [Read more]

Creating a Custom GPT for marketing allows brands to tailor AI models to their specific tone, audience, and goals. It streamlines content creation, campaign planning, and customer engagement with data-driven personalization.Orbit Media Studios has published a new video, ‘How to Make a Custom GPT for Marketing’ featuring Andy Crestodina.The... [Read more]

Content Sparks‘s new course with PLR, The 30-Minute Marketing System, shows that marketing doesn’t have to be a full-time grind.This course gives busy coaches, consultants, and small-business owners a compact, repeatable framework that turns scattered marketing efforts into steady momentum—using just 30 focused minutes a day.Why this system... [Read more]

Content Marketing Institute has published a new video, ‘Five Marketing Fundamentals To Relearn for Success in 2026’.The CMI team says, “As marketers plan for 2026, there’s a growing sense of fatigue with the “move fast and break things” culture, leaving marketers... [Read more]

Digital Marketing Institute contributor Nical de Guzman has published an article featuring useful tips to optimize content for AI search and discovery.She says, “AI-driven search has changed the way users find and consume information online. Instead of scrolling through pages of links, users can get synthesized answers instantly, pulled from... [Read more]

Experiential marketing focuses on creating immersive, memorable brand experiences that emotionally connect with audiences. It encourages participation and engagement, turning customers into active brand advocates through real-world or digital interactions.Adweek is hosting a webinar, ‘The Business Case for... [Read more]

Agentic AI for SEO enables autonomous systems to analyze, optimize, and execute search strategies with minimal human input. It enhances keyword targeting, content creation, and technical SEO through real-time decision-making and adaptive learning.Search Engine Journal has published a new guide, ‘Deploying Agentic AI For SEO: A Playbook... [Read more]

Making feedback actionable with AI involves analyzing large volumes of customer input to uncover meaningful trends and insights. AI tools transform raw feedback into clear, data-driven recommendations that improve products, services, and user experiences.HubSpot has published a new video from INBOUND 2025. It is titled ‘Making Unstructured... [Read more]

HubSpot has published the latest episode of ‘How I Built a Marketing Campaign in 10 Minutes’.This video covers the following:Claude Desktop... [Read more]

MarTech has published a new video, ‘How AI decisioning will change your marketing’.The MarTech team says, “The leap from static, rules-based campaigns to AI-driven decisioning is as profound as the shift from batch email blasts to real-time personalization. Modern AI and ML models can ingest trillions of signals, including behaviors,... [Read more]

Maximizing holiday inbox placement ensures your marketing emails reach customers amid peak seasonal competition. It improves visibility, engagement, and conversion rates by maintaining strong sender reputation and optimized deliverability practices.MarTech has published an article featuring four essential tips to maximize holiday inbox... [Read more]