Media shop Initiative’s new tool PropheSEE analyses blogs and chat groups to to determine how the new fall TV lineup will fare.


Media claims its new analytic tool, dubbed PropheSEE, is able to mine and analyze buzz to determine how the new fall TV lineup will fare.

The tool is said to have combed through 15 million blogs and online chat groups from May to July 2005 to gather data that reveals attitudes toward plot developments, loyalty or dislike for TV characters, and viewers’ various other opinions.

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