Harte-Hanks has formally launched six new service centers for email marketing to combine email with other marketing channels, such as direct mail, print and call centers.


According to BtoB Online Harte-Hanks has formally launched six new service centers for email marketing through its Postfuture email service provider – four in the U.S., one in the U.K. and another in France.

The company says that the move is designed to combine email with other marketing channels, such as direct mail, print and call centers. Each email service center focuses on a core vertical market (e.g., retail, healthcare, insurance) and a regional market. Harte-Hanks acquired Postfuture in December 2004.

The company has also announced that it has been selected by Kawasaki Motors to expand its lead-generation programs by collecting customer information and delivering sales leads to dealers.

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