Alliance Data’s Epsilon has reached an agreement to acquire email communications and marketing automation provider Bigfoot.


Alliance Data Systems has announced that Epsilon, its relationship marketing subsidiary, has reached an agreement to acquire email communications and marketing automation provider Bigfoot Interactive.

Total consideration for the transaction is expected to be $120 million. Bigfoot’s annual revenues are approximately $30 million.

Bigfoot’s 85 full-time employees are expected to remain as part of the transaction. Bigfoot’s management is expected to play a key role in Epsilon’s business. The deal will likely close this fall, and upon closing Bigfoot Interactive plans to be known as Epsilon Interactive and it will serve as Epsilon’s interactive marketing and communications key offering.

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