CNN and Time Inc. will merge under the CNNMoney.com flag next January bringing business sites Fortune.com, FSB.com and Business2.com under one digital roof competing with MSN and Yahoo!.


CNN and Time Inc. will merge their business and finance media properties under the CNNMoney.com flag next January combining content from well-trafficked business sites like Fortune.com and FSB.com and Business2.com under one digital roof. When the sites combine in January, they are expected to face some fairly stiff competition from the other large players in the online finance world, especially major portal sites like MSN and Yahoo!.

Vivek Shah, the general manager of the Fortune/Money Group, will run the business portion of the partnership. The editorial operations will be overseen by CNNMoney.com’s Executive Editor and Vice President, Chris Peacock.

According to Vivek Shah, the users of the various sites will benefit by getting access to all the information in one place. He said, “The user is to the point where he doesn’t want to bounce around–he wants breadth from a single site. And if we attract the number of users in terms of quality and quantity as well as length of visit, that’ll translate into a very compelling opportunity for advertisers.”

According to Nielsen//NetRatings
traffic for the CNN partner sites – 9.2 million in July 2005
MSN’s finance page, MSN Money, – 10.4 million in July,
Yahoo!’s finance section claimed 11.9 million according to Niels
en//NetRatings.

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