Eyeblaster has announced the introduction of Ad Unit Synchronization (multiple interacting ads) and Behavioral Sequencing (advertising messages suited to cosumer behaviour.


Eyeblaster, the global leader in rich media advertising technology, has announced the introduction of two new interactive features – Ad Unit Synchronization and Behavioral Sequencing. These features and other enhancements are included in the company’s latest release (version 6.0) of its award-winning Rich Media Platform.

Ad Unit Synchronization enables advertisers to deliver multiple ad units that interact with each other on the same page. The creative synchronization helps establish greater interactive presence, broadening the impact of the advertisement.

Eyeblaster’s Behavioral Sequencing feature allows advertisers to target rich media advertising messages to customers based upon their previous interactions with ads in the campaign.

To view a demo of advanced behavioural ads click here.

To view a demo of ad synchronization click here.

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