Online Ads gain over Print Ads due to the increasing preference for online news and business information.


Increasing number of users have switched from waiting for the weekly trade journal to arrive to going online for answers. By going to search engines like Google and Yahoo users can find multiple sources for pretty much every technology issue that exists.

Google’s ad revenues were at $1.36 billion and Yahoo’s at $1.25 billion for the second quarter.

According to research firm Outsell’s Market View report, individuals are spending 15 percent less on printed news and trade journals than they did in 2001.Jupiter Research noted last month that revenue from search engine ads will double within five years to nearly $19 billion.

Sharing is caring