The Institute of Advertising Practitioners in Ireland (IAPI) is going to include internet advertising for the first time.


The Institute of Advertising Practitioners in Ireland (IAPI) has decided to include internet advertising in its BASE, Breakdown of Advertising Share and Expenditure.

Base is the official advertising expenditure measurement service for Ireland, and currently includes data from TV, press, magazines radio, outdoor advertising and cinema advertising. The internet figures will be included now. Online advertising is becoming an increasingly strong medium in the Irish advertising market.

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