Opt In To Advertising’s New Age Exhibition to be held from September 27 to December 31, at The New York Public Library will focus on the history and future of advertising.


Opt In To Advertising’s New Age, presented by the Online Publishers Association and The New York Public Library’s Science, Industry and Business Library, will focus on the history and future of advertising.

The exhibition is on view from September 27 to December 31, 2005 at the Business Library, located at 188 Madison Avenue at 34th Street. Admission is free. Later the exhibition travels to Los Angeles in February 2006 and then to Chicago later in the year.

Michael Zimbalist, president of the Online Publishers Association said, “We are pleased to be introducing this exhibit at such an important time in the evolution of media and advertising. Looking back at the history of advertising, it is clear that the Internet, like the technologies of print, radio and television before it, is significantly impacting the creative techniques being used by marketers to reach consumers. Having been designed for visitors of all ages, we hope this exhibit will inspire the next generation of creative leaders who will translate the messages of marketers into ever more compelling works of commercial art”.

For more information on the exhibition click here.

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