Perry Evans has announced Local Matters, a platform that returns search results for businesses without websites.


Perry Evans has announced Local Matters that can return search results for small businesses that do not have websites.

“What we’ve done over the last three years is build the technology to cull data and other content from Yellow Page directories and other databases to bring something new to the market. This is about a shopping engine experience, shifting away from keyword searches”.

Local Matters will use partnerships with directory listings services around the world, use data drawn from Yellow Pages listings.

The Local Matters platform also will combine online mapping technology with a comparison-shopping engine for local businesses, including those without an online presence.

According to Evan his company can outperform local search services from Google Inc., Yahoo Inc., Microsoft Corp., America Online Inc. and Amazon.com’s A9 engine because it returns search results for those who do not have websites.

Perry Evans pioneered online mapping with MapQuest Inc. in the 1990s and co-founded instant messaging company Jabber Inc.

Evans’ new venture is Local Matters Inc., a 150-employee startup hawking private label technology to some of the biggest names in the Yellow Pages business.

According to eWeek Evan presented his platform at this year’s Demo conference and on the same day that news broke that phone directory giant R.H. Donnelley Corp. was in discussions to purchase Dex Media Inc. in a deal valued in the range of $4 billion.

Evans said in an interview with Ziff Davis Media that R.H. Donnelley and Dex Media are two of Local Matters first and biggest customers. “That’s our target market. It’s a billion dollar market that’s ripe to expand online.”

eWeek has reported that Evans said, “Local search is a booming business, but Google and Yahoo are offering a very limited experience. The content they provide is not pervasive about local business and that gives us a big advantage. There’s no better place to find local business data than the Yellow Pages”.

 

 

 

 

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