Burst Media Survey covering 6,100 respondents, has revealed that 76.6% of respondents are online shoppers.


Burst Media survey has revealed that 76.6% of respondents are online shoppers. The Burst Media surveyed over 6,100, 18 and above 18, web users.

According to the report three out of five online shoppers say the Internet is their primary source of information for evaluating and comparing products. This amounts to 62.8%.

Other media cited as a primary information source includes newspapers and magazines, brochures and pamphlets, and television.

According to the study, among those who shop online, one-half, 49.7%, say they make purchases online, and 50.3% “window-shop” only.

The most popular shopping activities among window-shoppers are:

comparing different retailers to find the best price, 69.3%,

researching and comparing the features of different brands, 69.2%,

finding the closest location where they can make a purchase, 45.0%

The interesting part of the Burst study is that female window shoppers are significantly more likely than male window shoppers to say they use the Internet to find store locations where they can make a purchase.

As against 50.3% of female window shoppers only 39.9 of male window shpoppers said they used the internet for shopping.

To read the full report click here.

 

 

 

 

 

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