According to Klipmart, “Consumers tend to wait about 21 seconds before shutting off 30-second online ads”.


MediaPost has reported Klipmart findings on online video ads. “Consumers tend to wait about 21 seconds before shutting off 30-second online ads, according to new data released by Klipmart Corporation Tuesday.”

According to the report, Klipmart, the online video services company, examined about half a billion 30-second video ad impressions that ran on around 200 Web sites, in the first six months of 2005.

According to Aimee L. Pamintuan, the company’s research director, the ads all ran in banner units, and most of them played automatically when users opened the page.

Pamintuan said, “People are attuning to about 70 percent of the 30-second video. The relatively long play indicates that the 30-second TV spot can be repurposed for the online format and be successful”.

 

 

 

 

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